There's little else a mattress can be used for, except to sleep on. Category advertising is steeped in the obvious promises of good sleep, deep sleep, sleep sleep - you get the picture.
Here's an invitation to a new lifestyle, #pepslife. A state of energetic being, kinetic bodies - in short, life after great sleep.
Also by People: Brand Identity, Packaging Design, Social Media, Retail Collateral, Films and Radio.